Google Store Animations

Project

The Google Store sells products made and owned by Google. Their marketing team wanted to push out some charming gifs for the holidays.

As a Motion Designer, I worked closely with illustrators, marketing, and managers to animate gifs for the Google Store’s Twitter account.

Challenge

Google contacted me 1 week before this project’s deadline. The tight timeline meant the team had to be self-directed in order to move fast. Each animation was limited to a specific file sizes, needed to be built for multiple potential revisions, and some templates needed to work with their automated system (to exported gifs with custom images inside).


Goals

1. INCREASE SOCIAL MEDIA ENGAGEMENT
2. SURPRISE AND DELIGHT AUDIENCE

Part 1: Engagement

The Google Store tweeted a gif to anyone who tagged them in a post with “#HolidaysByUs”. The campaign sparked conversations about family activities & holiday traditions. Anyone who tweeted Google an image would receive a tweet in return with their image automatically placed into a fun animation.

(click to expand image)


Part 2: Delight

To add surprise and delight into each gif, I made the animation style a little slower, softer, and more gentle than usual. I also played with wait time between scenes to add some suspense and anticipation if the animation had a surprise coming.


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